|
 Audience
Profile
Welcome to the holy grail of advertising
demographics. Casual Gamers represent a very wide
demographic of age, education and purchasing power.
On average Casual Gamers are the largest consumers
of entertainment, snack foods and electronics.
Additionally, Casual Gamers are typically the
person most relied upon for purchasing advice.
|
Gender:
57% female
43% male
|
Age:
18-34 = 46%
35-52 = 20%
52+ = 10% |
Education:
44% have some college or higher |
Family
status:
55% married, 45% single |
Online
usage:
75% are online everyday |
Traffic
Stats:
*Ranked #11 out of all games sites
*Ranked # 285 out of all websites
*Monthly unique users: 2.6 million
(*source: media metrics/comscore feb 06) |
Average
time spent on site:
10 minutes |
Active
members:
75% |
